BUSINESS CUSTOMER, SUPPLIER, AND DECISION-MAKER REGISTER - PRIVACY POLICY
1. Data Controller
DDB Helsinki Oy, Business ID 0748108-9
Vuorikatu 16 A 3, 00100 Helsinki
2. Contact Person for Register Matters
Lauri Ferrer, Phone: 044 060 8888
3. Register Matters
We will respond to inquiries and feedback related to the register within two business days.
4. Register Name
DDB Helsinki Oy customer register
5. Purpose of Processing Personal Data
The processing of personal data is carried out for the following purposes:
a) Execution of agreements between the data controller and companies (hereinafter "Companies") that are customers, subcontractors, or partners of the data controller, and for the implementation of pre-contractual measures at the request of the data subject, including:
1. Responding to inquiries, requests for quotations, etc.
2. Delivering and procuring agreed-upon products and services
3. Managing contracts and orders, invoicing, and collection
b) Pursuant to a legitimate interest based on the customer, supplier, or other relationship between the data controller and Companies, including:
1. Establishing, managing, maintaining, and developing the customer or other relationship between the data controller and Companies
2. Planning and developing business, products, and services
3. Conducting satisfaction and other surveys, and communication based on the relationship between Companies and the data controller
c) Pursuant to the legitimate interest of the data controller:
1. Direct marketing of the data controller's and its partners' products and services, including targeting (including sending newsletters) via telephone, mail, email, text message, and other electronic means
2. Internet and mobile advertising and targeting
3. Opinion and market research, organizing marketing competitions and other events
d) Based on the data subject's consent:
1.Geolocation
2. Collecting information about the use of the data controller's online and mobile services through cookies, advertising identifiers, or similar technical tracking methods for the purposes described in this document
e) Analysis, profiling, segmentation, and statistics related to the purposes mentioned in points 1-4 above, based on the legal bases mentioned therein.
6. Content of the Register
The register may contain the following information about the customer:
• Name
• Email address
• Mobile phone number
• Company and position
• Company's address details
7. Regular Sources of Information
The register information is collected regularly from the data subject themselves in connection with the use of services and the website, through contact requests or other forms, in connection with contract formation, or other personal, electronic, or telephone interactions, or participation in events. In addition, personal data can be enriched and updated by research institutions and from generally available sources such as company websites, trade registers, other public and private registers (e.g., Suomen Asiakastieto Oy, Statistics Finland, Fonecta Oy, Posti Oy), as well as other similar business and decision-maker registers and available classifications, segmentation, and analyses.
8. Regular Disclosures of Data
The data controller does not disclose personal data to third parties, except as required by official authorities.
9. Data Erasure
Data will be erased upon the request of the customer or due to the termination of the customer relationship.
10. Transfer of Data Outside the EU or EEA
DDB Helsinki Oy does not transfer data outside the EU or EEA, except as required by official authorities.
11. Principles of Register Protection
Personal data is kept confidential. The data controller's network and equipment hosting the register are protected by modern firewalls. The servers in use are locked with strong passwords and group rights. The server space is also locked and only accessible to individuals belonging to the IT group.